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netVALUE: Valuing Dot-Com Companies - Uncovering the Reality
Behind the Hype
by VBM Consulting's Peter J. Clark and
Stephen Neill
(Amacom, Autumn 2000).
The underlying presumption of netVALUE
is that the end of the first phase of the Net boom is rapidly
approaching. This book looks beyond the shakeout to the key
areas of importance in the key second phase. And why.
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Table of Contents
PREFACE: FINALLY VALUE GETS
DOWN TO BUSINESS
CH. 1 : WHO IS THE DOT-COM
VALUTION?
Chapter examines a wide range of valuation approaches
assessing for Internet companies from the highly
dependable and defendable at one extreme, to homespun
and laughable at the other. Key selection criteria?
Self-interest.
CH. 2 : NOTHING SUCCEEDS
LIKE NET EXCESS
The Commercial Internets first phase started
in 1996 and ended in at the end of first quarter
2000. netPhase I was characterized by spectacular
excess: alarming at the time, but consistent with
historical precedent.
CH. 3 : EFFICIENT MO
Efficient Market Rational Theory effectively says
that the (Internet) company is worth whatever the
market says it is worth. During netPhase I, carefully
managed (manipulated?) markets were confused with
free exchanges, enforcing the momentum wave taking
over valuation of Internet stocks.
CH. 4 : NETENOMICS AND VAPOR
MODELZ
With little hard data, Phase I net companies extend
early pitch stories into models, often
referring to dubious make-it-up-as-you-go-along
economic theories: netenomics.
CH. 5 : WHICH SHAKEOUT?
A post-April 14 shakeout looms, cleaning out the
hubris so the Commercial Internet can soar in its
second phase.
CH. 6 : TRANSITION TO netPHASE
II - DOT-COMS GROW UP
Key changes in corporate objectives, operations
and financing mark the transition from netPhase
I to netPhase II.
CH. 7 : REDISCOVERING THE
B2B VALUE CASE, SELECTIVELY
Runaway fad of late 1999, whipping boy of Spring
2000, the volatile market for independent B2B companies
appears poised to soarbut only clear leader
firms with the right technology and market positioning.
CH. 8 : AFTERMATH
Super-tech P/E valuation ranges, bifurcated markets,
accelerated efforts to actively root out the weaker
Dot-Com companies so that prosperous netPhase II
can begin earlier. |
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