The Value Mandate: Maximising Shareholder Value
Across The Organisation

by VBM Consulting's Peter J. Clark and Stephen Neill.

THE VALUE MANDATE focuses on the parts of the business which contain 80+% percent of the firm's missing value: the four key operating and administrative sectors of the firm.

This book begins with a robust value development blueprint which encompasses BOTH present company value and that the potential-that is, maximum-- value of that specific firm. THE VALUE MANDATE then probes beyond the statistics to show how to develop solid action initiatives that 'narrow this value gap', achieving maximum shareholder value in innovation, supply chain, marketing & sales and administration.

Each chapter is filled with numerous examples of high value-generating applications. THE VALUE MANDATE is an immediate resource for the senior manager seeking to significantly improve his company's value. And, a continuing reference for the chief executive who wants to ensure that his company stays on top, in value terms. The CEO who wants to make sure that he has a solid program and actions behind his statement that "we achieve maximum shareholder value".

One special chapter explores the chief executive's key challenges and mandates in developing maximum shareholder value. Another chapter addresses the identification, recruitment and retention of 'Corporate Key Contributors'. CKCs are five percent or so of value superstars who create most of the value. They are the walking, talking sources of corporate wealth without whom even the best value development plan fails.

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Table of Contents

PREFACE: FINALLY VALUE GETS DOWN TO BUSINESS
CH. 1 : YOUR CORPORATION IS UNDERPERFORMING BY FIFTY PERCENT
Millennium Outperformer CEOs try to close their firms' Value Opportunity Gaps first, before others act


CH. 2 : VALUE OPPORTUNITY GAP EXPLORED
When half empty means full speed ahead


CH. 3 : IT'S (A FEW, SCARCE) PEOPLE, STUPID
Ultimately, Corporate Key Contributors generate most of the new value


CH. 4 : THE MILLENNIUM OUTPERFORMER CEO ACTS
Establishing, inspiring, energizing the corporation's Maximum Value Management program


CH. 5 : VALUE'S ENGINE ROOM
Outperformance production, procurement

CH. 6 : VALUE LIFEBLOOD: THE INNOVATION RESEARCH ENIGMA
When internal development is both mandatory and 'unaffordable'


CH. 7 : OUTPERFORMER MARKETING, SALES
Value creation in the new marketplace disorder


CH. 8 : UNWINDING THE CRONY BUREAUCRACY
Towards the high value support administration
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